The retail infrastructure for fitness.
One platform where fitness brands and gyms connect, order wholesale, and build profitable retail programs. Discovery, ordering, education, and analytics — all in one place. Free for gyms and brands.
$60K
Potential annual retail revenue per gym
30-50%
Typical profit margins on supplement retail
77%
Of supplement buyers purchase on Amazon
64M+
Active gym memberships in the US
Real products. Real margins.
Wholesale pricing on the products your members are already buying — just not from you.
Stop juggling 10 brand reps. One platform for everything.
Discovery, ordering, staff education, and reordering — consolidated into one dashboard. Gyms that add retail see an extra $6,000 to $60,000 per year in revenue at 30-50% margins. No retail experience needed.
One Platform, Every Brand
Stop managing separate wholesale accounts, PDFs, and email chains with every brand. GymRep consolidates discovery, ordering, education, and reordering into a single dashboard.
Built-In Staff Education
Every product comes with selling scripts, objection handling, and display tips — linked directly to the product page. Your front desk team learns what to say in 30 seconds, not 30 minutes.
Transparent Margins & Curated Selection
Products matched to your studio type with wholesale cost, retail price, and exact margin visible on every product. No guessing, no hidden costs, no generic catalogs.
Your field team reaches 200 gyms. GymRep reaches 46,000.
List your products once. Upload education and selling scripts once. Reach every boutique gym in the country — with orders, analytics, and sell-through data flowing back to you automatically. No field reps. No account minimums. Just distribution.
Reach the 80% of gyms your reps can't serve
There are 46,000 boutique gyms in the US. Your field team visits a fraction. GymRep gives you a digital storefront inside every gym — with zero travel cost and no account minimums.
Education that sells for you
Upload selling scripts, product training, and display tips once — they reach every gym carrying your product. Staff education is the #1 driver of sell-through. Make it effortless.
Sell-through data, not just shipment data
See which studio types reorder fastest, which products move and which sit, and where demand is growing. Real retail intelligence you can't get from invoice records or Amazon analytics.
Three steps. Ten minutes. Revenue this week.
Sign up and browse
Create a free account. Browse the full product catalog — protein, hydration, bars, recovery, apparel. Filter by category. Every product shows wholesale cost, retail price, and your exact margin.
Order at wholesale
Add products to your cart. Pay wholesale prices (50-70% of retail). Brands ship directly to your gym in 3-5 days. No minimums you can't handle.
Sell at your front desk
Set your own retail price. Use the selling scripts we provide for your staff. Keep 30-50% margins on every sale. Reorder when you're running low.
How is GymRep free?
Free for gyms and brands. Brands only pay a flat 10% commission when a gym places an order — nothing upfront. Gyms pay wholesale prices with no markup, no subscription, and no platform fees. Ever.
What kinds of products are on GymRep?
Protein powders, electrolyte mixes, pre-workouts, greens, recovery tools, foam rollers, resistance bands, and branded apparel. All from established brands with national distribution.
What are the minimum order quantities?
Most products have minimums of 6-12 units — designed for boutique gyms, not warehouse-scale orders. You're stocking a front desk display, not a retail floor.
How do margins work?
You buy at wholesale (typically 50-70% of retail price). You set your own retail price. The difference is your profit. Most gyms see 30-50% margins on every product sold.
How does a brand get listed?
Brands apply through the platform. We review for product quality, existing retail distribution, and fit with our gym network. Approved brands get a dashboard to manage products, track orders, and view sell-through analytics.
Do I need retail experience to start?
No. Every product comes with a suggested retail price and a 30-second selling script for your staff. We built GymRep specifically for gym owners who have never run a retail program before.
How does shipping work?
Brands ship directly to your gym. Most orders arrive within 3-5 business days. You're not managing inventory from a warehouse — products come straight from the brand.
What if products don't sell?
Start with a curated starter pack matched to your studio type. These are the products with the highest sell-through rates for your specific member demographic. Start small, see what moves, then expand.
The money is already being spent. The question is where.
Your members buy protein after every workout. Electrolytes before every class. Recovery tools when they're sore. Right now, 77% of that goes to Amazon. GymRep puts it at your front desk.