Protein bars and healthy snacks are the ultimate impulse buy. Low price point, zero prep, grab-and-go. Members reaching for their bag after class will grab a bar if it's right there. High-frequency, high-margin, and the easiest product to sell at any studio type.
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Get Notified — FreeCommon questions about wholesale bars & snacks for fitness studios.
Protein bars with recognizable brand names outsell everything else. Members trust brands they've seen before. RXBARs, Barebells, and Built Bars are popular choices. Keep variety — stock 2-3 flavors of one brand rather than one of everything.
Most protein bars wholesale for $1.50-2.50 and retail for $3.50-5.00. Price them slightly below local convenience store pricing. Members will pay a small premium for convenience after a workout.
Start with a case of 12-24 bars. Place them in a basket at the front desk. Reorder when you're down to 6. Most studios reorder weekly once their program is running.
Most protein bars have 6-12 month shelf lives. With steady turnover at a studio, shelf life is rarely an issue. Start small and increase volume as you learn your members' preferences.
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